Four digital epochs
1. When anything was possible (1994 - 1999)
2. The bubble and the burst (2000 - 2002)
3. The seeds of prosperity (2003 - 2010)
Web as a financial engine was viable.
4. The age of unicorns (2011 - 2015)
“Unicorn” is the term referred to technology start-ups that have valuation of 1 bn USD before they go public.
The impact of digital on marketing and advertising can be observed by looking at how Investment in traditional marketing channels like print media has declined over time.
1. When anything was possible (1994 - 1999)
2. The bubble and the burst (2000 - 2002)
3. The seeds of prosperity (2003 - 2010)
Web as a financial engine was viable.
4. The age of unicorns (2011 - 2015)
“Unicorn” is the term referred to technology start-ups that have valuation of 1 bn USD before they go public.
The impact of digital on marketing and advertising can be observed by looking at how Investment in traditional marketing channels like print media has declined over time.
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