Web Analytics is the assessment of variety of data... to help create a generalized understanding of the visitor experience online.
Web analytics challenges remain real
1. Managing and integrating data
2. Ensuring data quality
3. Staffing and management commitment
4. Communicating and interpreting results
How do organizations collect information?
1. Cookies
2. Tags - Small set of javascript code that sends a record to the web log; includes page, user and action information and can be programmed to draw our custom information as well.
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